Choice-Based Conjoint, also called Discrete Choice Experimentation, is a powerful research and management tool that allows us to understand and predict people’s preferences . Whether it is a manager wanting to predict product preferences, a health researcher wanting to explore the treatment preferences of patients, or a transport engineer examining people’s choices of public transport, this tool can provide the insight needed . Practice your design and analysis skills with real data sets and extra examples . Use the book to help you understand the requirements of running a CBC and DCE research project and run your own small scale project . The book is available on Amazon.com/Predict Consumer Decisions .API quota exceeded. You can make 500 requests per day.
Who this course is for:
Managers wanting to understand the capabilities of CBC and DCEs for measuring people's preferences
Researchers wanting to learn how to implement CBC and DCE projects
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Predict Consumer Decisions with Choice-Based Conjoint free download