How to Price Consumer Products (FMCG/CPG)? Create and document a winning Pricing Strategy for Consumer Products . This course will equip you with a good understanding of how large consumer brands set and manage product pricing in the real world . The course showcases in simple english the concepts behind pricing a consumer product, and then puts them to practical use with a detailed example . If you are not comfortable with the English language and basic Mathematics, this course may not be for you . The “Course Overview and Structure” and “What is a Consumer Pricing Strategy?” free course videos before purchasing this course so you are clear on what you are about to purchase .Authentication failed. Unique API key is not valid for this user.
Who this course is for:
Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation
Start ups, business owners and managers who sell any kind of consumer products
Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy
Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation
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How to Price Consumer Products (FMCG/CPG)? free download