If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines: Marketing, customer segmentation, product mix and pricing strategies . There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or business degree; what is not possible is being either of those things without having a MBA or a business degree . It’s not possible that you can be a CEO without having an MBA, it’s possible that an entrepreneur or CEO with a engineering background can be an executive without a business background; it is possible that they can be entrepreneurs and CEOs with an MBA .Authentication failed. Unique API key is not valid for this user.
Who this course is for:
Students who want to learn how to set up a successful business venture
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Business Fundamentals: Marketing Strategy free download